Music is a Business

I wanted to write something about music being a business because it's something very important that musicians need to understand. Music is a business and an art. 

Musicians often fail for many reasons but marketing is a big piece to that, and they either only focus on the music and forget to promote themselves. This leaves an artist with a lot of great music but very few fans that listen to it. Musicians sometimes only focus on the business aspect and completely forget about why they started music in the first place, and the musicians are either pushing the same few songs, or many songs that aren't that good.

The music is your product and service, the first thing you need to do before promotion is to perfect it, then worry about promotion.

Sometimes the best way to go with promotion is to hire someone to do this for you, so you and your band can focus on your art, and have the company you hire to work on your business. This allows the business aspect to be there and to allow you and your band to focus on your music. 

Keeping your social media unified is a big piece to this, just having a Facebook, Twitter, and YouTube is not what matters it needs to look professional, and look like you, it's all a piece of your brand. 

As a band or musician you are a brand. You are an entrepreneur. 

This post was brought to you by K. Garcia Productions, a company that offers music marketing, photography, and videography. For more information on K. Garcia Productions contact K.Garcia.Productions@aol.com.  

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Choro Bastardo

At the start of this year I neglected to write for a little while, but I'm getting back into the swing of things, especially with this next college semester starting. Friday afternoon I met the most interesting band: Choro Bastardo.

What I found so interesting about this band is they play Choro, which is traditional Brazilian music, all instrumental mixed with a little bit of their own background. "Choro Bastardo combines the traditional Choro style with each of the band members' different musical and cultural backgrounds to create a sonority that is different from the original, yet loyal to the playful spirit of that music."

Normally what I love about music is the lyrics, but these men played so beautifully together that you could feel the music without any words at all, the music was it's own language, and people say this all the time, but this was the first time I really felt it.

The four men that make up Choro Bastardo are Henrique Eisenmann (piano), Ben Andrews (violin, mandolin, Ilya Portnov (harmonica), Adam Bahrami (pandeiro), and all come from a different background, and a different part of the world.

Currently, Choro Bastardo is on their New England tour, the schedule can be found on their website: http://chorobastardo.com/shows

I highly recommend listening to this band, and to stay updated with them by visiting their website or following them on Facebook!